Sales Graduate

Role Description

To drive the continued growth and profitability of Recticel Insulation products within defined customer segments, including roofing and cladding contractors, distributors and merchants, system manufacturers, and the specification market. This position serves as an entry point into a commercial career path and provides a strong foundation for progression into an Area Sales Manager role.

Core Sales & Commercial Skills

• Communication Skills – Clear, confident verbal and written communication when engaging with customers, colleagues, and stakeholders.
• Persuasive Selling & Negotiation – Ability to build strong value propositions and influence buying decisions.
• Customer Relationship Management – Aptitude for developing long-term customer relationships and maintaining a professional presence in external meetings.
• Commercial Awareness – Understanding of market dynamics, competitors, pricing principles, and value drivers.
• Presentation Skills – Comfortable delivering product presentations and demonstrations to individuals or groups.

Business Awareness & Strategic Execution

• Demonstrates a strong understanding of Recticel’s strategy and effectively connects it to day-to-day sales activity, including customer targeting and channel priorities.
• Clearly understands Recticel’s business model, product portfolio, and market positioning to customers, showing solid awareness of the wider industry environment in which the company operates.
• Proactively identifies opportunities to enhance customer service and convert these into commercial outcomes, such as new product applications or unmet needs.
• Develops structured plans to drive deeper penetration within key accounts, job sites, and targeted customer groups.
• Anticipates potential obstacles and prepares alternative approaches and solutions to ensure continued progress and delivery of objectives.

Organisational & Self-Management Skills

• Time & Territory Management – Ability to plan customer visits, prioritise opportunities, and manage a geographical area effectively.
• Self-Motivation & Drive – Strong desire to achieve targets and develop a successful sales career.
• Goal Orientation – Focused on achieving KPIs, growing accounts, and delivering positive business outcomes.

Interpersonal & Professional Skills

• Relationship Building – Strong interpersonal skills with the ability to establish rapport quickly.
• Team Collaboration – Works effectively with internal teams such as marketing, technical support, and customer service.
• Resilience & Adaptability – Maintains motivation and professionalism when facing challenges or rejection.
• Professionalism & Integrity – Represents the company brand positively and consistently.

Developing Self and Others

• Actively seeks opportunities for learning and professional development.
• Welcomes and applies feedback from customers and colleagues.
• Works to strengthen development areas and understands the competencies needed for progression.
• Willingly adopts and adapts best practices from any source.

Digital Competency

• Proficient in Microsoft Office (particularly Outlook, Excel, PowerPoint, and Teams).
• Comfortable using CRM systems and digital tools for reporting, planning, and customer management.
• Able to quickly learn new systems and software as required.

Qualifications & Additional Requirements

• Degree in Business, Marketing, Construction, Engineering, or related discipline.
• Full, valid UK driving licence (essential for regular customer visits and travel).
• Willingness to travel within the allocated territory and occasionally wider afield.
• Professional, reliable, and self-motivated approach to field-based work.

Key Performance Indicators

• Contractor calls to be 25% of total calls made and recorded in CRM
• Each key merchant account to have set strategy and detailed targets, reviewed quarterly with RD's
• Ensure compliance with applicable laws, rules and Recticel practices